Myntra to become an app-only retailer, shutting down website on May 1st

Myntra is shutting down its online website come May 1st and the company which was acquired by Flipkart in May last year will be a mobile-app only retailer. There will be no online store or mobile store for Myntra after May 1st, just the Mobile app.

The move to be an app-only retailer is bold, but Myntra says that 80% of its traffic comes from its mobile app which amount to 70% sales. Although at present this is just a report on the future of Myntra, there will be a huge marketing and advertising campaign to get people accustomed to the idea.

Flipkart may also decide to go the app-only way after seeing what this transition for Myntra looks like.

Download Myntra App: Google Play