Micromax signs Hugh Jackman as its brand ambassador

Yes, take a breath first. Micromax has signed Hollywood superstar, Hugh Jackman aka Wolverine, as its brand ambassador for the Canvas series. He will be endorsing the new Canvas Turbo smartphone which is rumored to have a 1080p display, alongwith a 1.5 GHz quad-core MediaTek Mt6589T processor. Micromax also released a teaser ad featuring Hugh Jackman with the Canvas Turbo.

While talking about his association with Micromax the veteran actor famously known for his role as the Wolverine in the X-Men series said:

I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations. The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life.

Micromax Chief Marketing Officer, Shubhodip Pal added saying:

We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand Micromax. As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world. At Micromax, we have always believed in offering products and services that empower our consumers with the latest technologies and innovations. This is a strategic partnership and we look forward to a creating a strong 360 degrees campaign with Canvas Turbo to bring alive this new experience for our audiences across print, TV and online platforms.

It seems Micromax is taking strides and a huge chance with its marketing budget, would it pay off? We sincerely hope so.