Qualcomm launched Snapdragon X Platform in India to Expanding AI PC Market

By Ashwini Kuldeep on Feb 24, 2025 10:45 AM

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Qualcomm Technologies, Inc. has launched its Snapdragon X platform in India, following its debut at CES last month. This move aims to bring AI-enabled personal computers to a wider audience while delivering Copilot+ PC experiences.

The Snapdragon X platform is powered by a Neural Processing Unit (NPU) capable of 45 TOPS (trillions of operations per second) of AI performance. Qualcomm highlights its focus on on-device AI capabilities, enhanced performance, and extended battery life.

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Designed for premium experiences in a portable form factor, the platform features the Qualcomm Oryon CPU, which the company claims offers significant performance-per-watt advantages over competitors—delivering up to 163% faster performance at ISO power, while rivals require 168% more power for similar output.

The integrated GPU supports graphics-intensive tasks such as presentations, web browsing, and content streaming, while the 45 TOPS NPU enhances efficiency across various workloads.

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Qualcomm also emphasizes affordability, aiming to improve laptop user experiences with features like 5G and Wi-Fi 7 connectivity and the Snapdragon Sound Technology Suite for immersive audio. Privacy-focused features provide security from chip to cloud.

The first Snapdragon X-powered laptops in India are the ASUS Vivobook 16 and Zenbook A14, starting at Rs. 65,990, now available for pre-order. Qualcomm expects more OEMs to adopt the platform in the future. With the Snapdragon X platform, Qualcomm aims to make AI-powered PCs more accessible in India by balancing performance, efficiency, and affordability.

Kedar Kondap, Senior Vice President & General Manager of Compute and Gaming at Qualcomm Technologies, Inc., shared his thoughts on the launch:

"As AI continues to play a crucial role in daily life, we see a significant opportunity to revolutionize the PC industry. The Snapdragon X platform will help us expand our presence in India, bringing advanced AI-powered computing to a wider audience. By making these technologies more affordable and accessible, we aim to enhance productivity and elevate user experiences."