Qualcomm Snapdragon Auto Day Unveils Smart Mobility, Two-Wheeler Innovations, and Industry Partnerships
Qualcomm Technologies unveiled its latest innovations and strategic roadmap centered on smart, connected mobility solutions specifically designed for the Indian market at the recent event. The event was graced by Shri Nitin Gadkari, Minister of Road Transport and Highways, who reiterated the government’s dedication to fostering next-generation automotive technologies.
The gathering brought together key figures from the automotive, technology, and policy sectors, highlighting Qualcomm’s growing role in India’s automotive landscape. The company presented its comprehensive Snapdragon Digital Chassis platform, featuring Snapdragon Cockpit, Snapdragon Ride, Snapdragon Ride Flex, Auto Connectivity, and Car-to-Cloud—each tailored to tackle India’s unique mobility challenges.
Globally, Qualcomm’s automotive technologies now support over 350 million vehicles. In India, its R&D centers in Hyderabad, Bangalore, Chennai, and Gurgaon have been active for over a decade, leading innovation in areas like telematics, digital cockpits, ADAS, connected two-wheelers, and holistic vehicle connectivity.
Nakul Duggal, Group GM for Automotive at Qualcomm, emphasized that the maturity and reliability of Snapdragon Digital Chassis platforms are validated through collaborations with Indian automakers. He reaffirmed Qualcomm’s commitment to advancing automotive intelligence and transforming the driving experience for Indian consumers.
Accelerating Connected Vehicle Interiors -
As India embraces digital cockpits and connected vehicle ecosystems, Qualcomm spotlighted its active partnerships with:
- Maruti Suzuki, to enhance connected vehicle technologies
- Mahindra, implementing Snapdragon Cockpit and Auto Connectivity for improved user experience
- Spark Minda, working on smart cockpit solutions for more intuitive interfaces
These collaborations underscore a growing interest in integrated automotive platforms across the country.
Driving Connectivity in the Two-Wheeler Segment -
Qualcomm also highlighted its momentum in the two-wheeler market, working with major players to embed connectivity and intelligence into modern riding experiences:
- Hero MotoCorp, enabling smarter ride features
- Ultraviolette, integrating connected capabilities into high-performance EVs
- Royal Enfield, deploying connected cluster systems
- Pricol, co-developing telematics and digital clusters for upcoming models
These efforts aim to deliver safer, more intelligent, and better-connected journeys for two-wheeler riders in India.
Blending Technology and Creativity: will.i.am Joins Qualcomm to Unveil Musical Driving Experiences
In a celebration of innovation and artistic expression, will.i.am, founder and CEO of FYI.AI, joined Qualcomm’s Nakul Duggal and Don McGuire (SVP & CMO) to introduce FYI RAiDiO and Melodic Drive—two groundbreaking platforms crafted for Snapdragon-powered vehicles. These experiences were demonstrated in the Mahindra BE 6 and XEV 9e electric luxury models.
Harnessing Qualcomm’s advanced sensing and audio technologies, these platforms transform driving inputs—such as braking, acceleration, and steering—into immersive musical outputs. The result: a vehicle that becomes a live, responsive musical instrument, reflecting the rhythm of the road in real time.
India Debuts Snapdragon Ride for Advanced Driver Assistance -
The event also witnessed the first public demonstration of Snapdragon Ride in India, Qualcomm’s next-gen ADAS (Advanced Driver Assistance System) platform. Tailored to improve driving safety and comfort amid India's complex road conditions, the system marks a significant step in the company’s automotive roadmap for the region.
Qualcomm’s growing automotive network includes collaborations with leading players like Autolink, Bosch, Desay, Harman, Mobis, Thundersoft, Tata Elxsi, Valeo, Visteon, and ZF—underscoring deep integration across both hardware and software vehicle ecosystems.
India’s Expanding Influence in Global Auto Tech -
Qualcomm emphasized India’s rising significance as a global hub for automotive innovation. By fostering close collaboration among automakers, Tier-1 suppliers, and software developers, the company is nurturing a unified, connected vehicle ecosystem in India.
Key partners in this effort include Maruti Suzuki India Limited, Ultraviolette, and KPIT Technologies, all of whom are actively embedding Qualcomm’s automotive platforms into their products, driving the country’s contribution to the future of mobility.
Savi Soin, Senior Vice President & President of Qualcomm India, shared his perspective at the event:
"Guided by the vision of ‘Make in India, For India, and For the World,’ Snapdragon platforms are at the forefront of enabling the next wave of connected, intelligent, and safer vehicles. With our extensive scale, deep expertise, and dedicated automotive engineering presence in India, Qualcomm is well-positioned to lead this transformation. Our strong collaborations with India’s leading mobility OEMs and suppliers are empowering the local ecosystem to accelerate the mobility revolution and shape a future driven by smart transportation. The road ahead holds immense potential, and this is just the beginning of our journey in India."
