POCO India Partners with Akshay Kumar as Brand Ambassador Ahead of X7 Series Launch on January 9th

POCO India has announced Bollywood actor Akshay Kumar as its new brand ambassador, coinciding with the upcoming launch of the POCO X7 series in the country. Last year, cricketer Hardik Pandya served as the ambassador for the POCO X6 series.

Known for his fearless energy and widespread appeal, Akshay Kumar perfectly embodies POCO’s “Made of MAD” philosophy, the company stated. His association aligns seamlessly with the X7 series campaign, "Xceed Your Limits," which encourages users to break boundaries and strive for the extraordinary.

POCO described the dual announcement as a strategic milestone, highlighting its growth trajectory and ambition to dominate India’s tech market. With Akshay Kumar amplifying the brand’s visibility and the X7 series set to launch on January 9th at 5:30 PM, POCO aims to deliver a bold and transformative user experience, generating excitement and intrigue across the industry.

Himanshu Tandon, Country Head of POCO India, stated -

“At POCO, we’ve always championed bold choices that align with our vision of delivering cutting-edge technology while empowering the next generation. Akshay Kumar’s fearless persona and widespread appeal make him an ideal ambassador for a brand that thrives on breaking barriers and redefining value. His collaboration, combined with the launch of the X7 series, underscores our commitment to scaling new heights and delivering transformative experiences as we step into an exciting 2025.”

Bollywood actor Akshay Kumar commented -

“Collaborating with POCO marks an exciting new chapter for me. I’ve always admired brands that dare to be different, and POCO’s fearless approach to innovation, along with its ‘Made of MAD’ philosophy, resonates deeply with my personality. The X7 series campaign, ‘Xceed Your Limits,’ embodies the energy and determination I stand for—pushing boundaries and striving for excellence. I’m thrilled to join this journey as POCO inspires India’s youth to embrace bold choices and redefine what’s possible in technology.”