Ranbir Kapoor to endorse Lenovo smartphones in India

Ranbir Kapoor is currently the brand ambassador for Lenovo PC's and Tablet's in India, now in a press release the PC maker has confirmed that Ranbir will be endorsing Lenovo Android smartphones as well. He will continue promoting Lenovo tablets as well during this time. So you can expect several new Lenovo smartphone ads on television featuring Ranbir Kapoor in the coming time.

On the association with Ranbir Kapoor, Lenovo Smartphones Director had this to say:

Ranbir Kapoor is a multi-talented and popular actor, who is admired across the nation. We are delighted to be associated with him, as he is an extremely versatile, endearing and stylish performer just like our range of Lenovo smartphones. We believe that this partnership will expand our reach into the consumer space and enhance the preference for Lenovo smartphones in India.

Lenovo has been steadily working to expand its smartphone portfolio as well as reach. We have already seen the launch of the quad-core Lenovo A526 in India for a very competitive price of Rs. 9499. Only time will tell if popular Bollywood actors can get Lenovo the recognition it deserves.

Press Release

Lenovo signs on Ranbir Kapoor as Brand Ambassador

for Smartphones in India

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INDIA– APRIL 9, 2014: Lenovo (HKSE: 992) (ADR: LNVGY) today announced its association with top Bollywood actor Ranbir Kapoor as the brand ambassador for smartphones in India. As part of this association, Ranbir will endorse Lenovo’s range of smartphones and will feature in various television and online commercials for the brand in India. In Lenovo’s earlier association with Ranbir, he was endorsing both PCs and Tablets and will continue endorsing Tablets in this partnership too.

Speaking on the occasion, Mr. Sudhin Mathur, Director-Smartphones, Lenovo India said, "Ranbir Kapoor is a multi-talented and popular actor, who is admired across the nation. We are delighted to be associated with him, as he is an extremely versatile, endearing and stylish performer just like our range of Lenovo smartphones. We believe that this partnership will expand our reach into the consumer space and enhance the preference for Lenovo smartphones in India.”

The stylish range of smartphones comprise, industry-leading devices suiting every need of the user right from the best camera experience to extra long battery life. Bundled with powerful multi-core processors, access to the latest apps through Android™, and peerless display technology, Lenovo smartphones are poised to enhance a user’s experience.

“The cutting edge technology and product design that goes into Lenovo products differentiates it from the rest. Today, Lenovo has grown into a brand synonymous with youth, style and innovation,” said Ranbir Kapoor expressing his excitement on this association. “I have been using Lenovo products for some time now and I think they are must-have possessions for people looking for technology products that fit their personality and lifestyle.”

Lenovo will soon launch a series of TV and online commercials featuring Ranbir Kapoor.

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$34 billion personal technology company – the largest PC maker worldwide and an emerging PC Plus leader – serving customers in more than 160 countries. Dedicated to exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo, a global Fortune 500 company, has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.