Amazon Firefly will recognize everything you see and hear, to help you buy it

Amazon Fire Phone is here. It comes with Amazon Firefly which can recognize a 100 million items. It can recognize art, listen to shows to find the scene on Amazon, album art to play music over at amazon or other services, tell if a number exists or not. Firefly can help you buy almost anything that you see or hear.

Firefly also has a dedicated button on the phone, so you can launch it just like the camera without even turning the screen on.

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