Samsung unveils 'Stay New' scheme in India, to encourage phone upgrades

Samsung India has just announced a new scheme, 'Stay New', under which smartphone buyers in India will be able to buy Samsung smartphones on 18-month EMI which will include an Easy-Buy-Back option using which customers will be able to upgrade their smartphones after a 6 month period.

Vineet Taneja, Samsung Mobiles and IT Head of India had this to say:

We are targeting a significant number of new users joining the Samsung family. This not only offers an 18-month EMI programme but also an Easy Buy Back, which will help users upgrade to newer models.

Although at present only the Galaxy Note 3, Galaxy Note 2, Samsung Galaxy S4, Samsung Galaxy S4 Mini, Samsung Galaxy S3, Galaxy Tab 3 and Galaxy Tab 10.1 are covered under the 'Stay New' scheme. But we are hopeful newer launches will be added to the line-up as well.

Samsung has tied-up with HDFC, ICICI Bank, Citibank and Standard Chartered to allow customers to avail this scheme using their Credit Cards. Customers will be able to purchase phones by availing 18-month EMI at applicable interest rates. The scheme will come into force between January 1st and March 31st throughout the country. Ingram Micro, Samsung Mobiles distributor in India will handle buy-backs, therefore, between 6-12 months of purchase if you want to upgrade your smartphone you would need to call them up and they would decide the price of the upgrade and help you with the upgrade.