Realme 15 5G and Realme 15 Pro 5G to be launched on July 24 in India with AI Edit Genie, RGB LED flash light

Realme has officially confirmed that its upcoming smartphones in the Realme 15 Series, the realme 15 5G and realme 15 Pro 5G will launch in India on July 24th, after a teaser. Alongside this, the company revealed its collaboration with Bollywood actor Vicky Kaushal, who joins as the brand’s new smartphone ambassador.

This move is part of realme’s strategy to strengthen its identity and deepen its connection with younger consumers, in line with its philosophy, “Make it real.” The partnership will kick off with the “Live for real” campaign, featuring Kaushal. According to realme, his strong appeal among Gen Z and millennials makes him an ideal representative of the brand.

As the new face of realme, Vicky Kaushal will lead key smartphone campaigns, starting with the realme 15 Series launch. The series is aimed at young, socially active users looking for a blend of performance, style, and innovative features.

The realme 15 Series is expected to introduce next-gen AI capabilities, enhanced imaging features, and a refreshed design. One of the key highlights is the AI Edit Genie, a voice-controlled photo editing tool that allows users to perform edits through spoken commands.

The realme 15 Pro will be offered in Flowing Silver, Velvet Green, and Silk Purple. realme has confirmed that the device will include flagship-grade features previously exclusive to its “Plus” line. Teasers also show an RGB LED ring around the camera module, triple rear cameras, and dual LED flash. Leaks suggest the phone will be powered by the Snapdragon 7 Gen 4 SoC, an upgrade over the 7s Gen 3.

More details about the phones are expected to surface ahead of the official launch later this month, and it will be available on Flipkart.

Vicky Kaushal on joining realme:

“I’ve always believed in staying true to myself, and realme’s ‘Make it real’ philosophy resonates deeply with me. It’s about authenticity—not just with the world, but with yourself. I’m proud to join a brand that reflects the spirit and ambitions of India’s youth. Together, we aim to inspire a generation to live boldly, stay real, and make every moment count.”

Francis Wong, CMO, realme India, added:

“We are thrilled to welcome Vicky Kaushal as our smartphone ambassador. His journey reflects our core values—confidence, originality, and relatability. As we prepare to launch the realme 15 Series on July 24th, this partnership signifies a major step in deepening our emotional and cultural connection with our audience.”