LG SIGNATURE OLED T World’s First 77-Inch Transparent 4K Wireless OLED TV launched Globally

LG unveiled the SIGNATURE OLED T, the world’s first 77-inch transparent and true wireless 4K OLED TV, at CES 2024 earlier this year. Today, the company announced that the TV's global rollout will begin this month, starting in the U.S.

The LG SIGNATURE OLED T represents a groundbreaking innovation in technology and design. Its self-lit screen can transition seamlessly between transparent and opaque modes, delivering a premium OLED viewing experience while adding flexibility to interior design.

With a simple button press, users can switch between modes, enabling unique possibilities for both entertainment and aesthetics. In transparent mode, the TV creates a futuristic illusion of content floating in mid-air, seamlessly blending visuals with the surrounding environment.

Key features of the LG OLED T include -

• T-Objet: Always-On-Display mode transforms the screen into a transparent digital canvas for displaying artwork, photos, or videos with vivid clarity and color.
• T-Bar: A sleek ticker at the bottom provides real-time information, such as sports scores, weather updates, IoT device statuses, or song titles, while maintaining screen transparency.
• T-Home: An intuitive interface that allows easy navigation of apps, services, settings, and other features.

Despite its large 77-inch size, the TV enhances spatial aesthetics, as its transparent design allows for central placement in a room or positioning in front of windows without obstructing views or natural light. By combining a transparent 4K OLED screen with LG’s true wireless video and audio transmission technology, the OLED T offers an immersive and clutter-free home entertainment experience, eliminating tangled cables for a clean and modern setup.

At the core of this innovation is LG’s proprietary Zero Connect Box, a cutting-edge wireless video and audio transmission solution that delivers visually lossless quality and eliminates latency for a seamless viewing experience. Supporting 4K resolution at a 120Hz variable refresh rate, the OLED T is NVIDIA G-SYNC Compatible and AMD FreeSync Premium certified, offering smooth, tear-free gameplay for an immersive and realistic gaming experience.

Building on over a decade of OLED innovation, this revolutionary TV brings visuals to life with vivid colors and stunning contrast. Equipped with LG’s advanced α (Alpha) 11 AI processor, the OLED T intelligently enhances both picture and sound quality, providing an unmatched audiovisual experience.

Pricing and Availability -

The LG SIGNATURE OLED T transparent 4K OLED TV is priced at $59,999 (approximately Rs. 51,03,485) and is now available for pre-order in the U.S., with shipping set to begin on January 16, 2025. LG also confirmed plans to introduce the TV to additional markets in the coming months.