LeEco launches its range of 55-inch and 65-inch Android powered 4K UHD SuperTVs in India starting at Rs. 59790

Chinese upstart LeEco has launched its range of 4K SuperTVs in India. The three models launched here fall under their Super3 line-up of smart televisions powered by Android based EUI namely, the LeTV Super3 X55, Super3 X65 and Super3 Max65.

All three TVs are powered by a Cortex-A17 based quad-core processor clocked at 1.4GHz with Mali-T760 GPU and they vary in storage and memory based on the model you choose.

The Super3 X55 4K UDH TV comes with a 55-inch panel, 2GB RAM, 8GB onboard storage with a 2.0 stereo speaker system. There's support for fast WiFi ac connections and Bluetooth 4.0 as well. It runs on Android 5.0 Lollipop based EUI and has a thin metal construction.

The LeTV Super3 X65 and Super 3 Max65, 65-inch 4K UHD (3D) TVs seem to differ only on the panel used, the rest of the specs remain same. You still have an ARM Cortex-A17 based quad-core processor powering the innards with 3GB RAM, 16GB ROM, support for fast WiFiac, Bluetooth 4.0 and Android 5.0 Lollipop based EUI running the show.

The LeTV Super3 X65 has a 20 Watt 2.1 stereo+subwoofer speaker system while the Max65 gets a 40watt 2.1 system inbuilt. Coming to the display panel, the Max65 makes use of a 120Hz 4K UHD panel from LG Display which covers 85% NTSC color gamut for richer colors and yes its 3D as well. The higher refresh rate would make it a great option for console as well as PC gamers.

All the new SuperTVs from LeEco in India come with voice control, motion as well as gesture controls and then you also have LeEco Membership with free content from Eros Now, Yupp TV and Hungama for 2 years. They carry a 2 year complete product warranty with a 4 year warranty on the display panel. Just like with the launch of the Le 1s in India, the company has already setup 333 service centers in the country with 24/7 call center support for any issues.

Pricing and Availability

Here's the pricing:

• Super3 X55 4k UHD TV - Rs. 59,790
• Super3 X65 4k UHD TV - Rs. 99,790
• Super3 Max65 4k UHD 120Hz 3D TV - Rs. 1,49,790 

All three models in the Super3 series from LeEco, the LeTV Super3 X55, Super3 X65 and Super3 Max65 will be available online exclusively through Flipkart and LeMall.com. You can also grab a cashback of Rs. 5000 if you have a HDFC credit or debit card.

At this pricing LeEco is competing with established players in the segment like Samsung, LG although they are providing 4K panels at a lower price. Content may be one of the key factors that may determine their success in this segment.