Fitbit is here to stay, plans to make India fit

Fitbit had already made its India arrival back in June but today the company held its brand launch event in New Delhi to tell us its plans for India. Apart from online availability on Amazon Fitbit will be available in more than 300 Reliance Digital, Croma and Helios stores across India starting in September.

The entire range of Fitbit bands and a smart scale are now available on Amazon.in:

• Fitbit Zip Activity tracker (Rs. 3,990)
• Fitbit One Wireless Activity and Sleep tracker (Rs. 6,999)
• Fitbit Flex Wireless Activity Tracker and Sleep Wristband (Rs. 6,999)
• Fitbit Charge Wireless Activity Tracker and Sleep Wristband (Rs. 9,999)
• Fitbit Charge HR Heart Rate and Activity Wristband (Rs. 12,999)
• Fitbit Surge Ultimate Fitness Super Watch with OLED screen (Rs. 19,990)
• Aria WiFi Smart Scale (Rs. 9,999)

With the launch of its fitness trackers Fitbit also announced the availability of its personal trainer app, FitStar. It is available for iOS devices as well as through the web app. FitStar would let users track daily activity and create a tailored exercise program based on your goals.

Woody Scal, Chief Revenue Officer, Fitbit presiding the event said:

There is a clear trend emerging across India with people aspiring to improve their health and fitness as high rates of chronic conditions, such as obesity and diabetes, are compelling them to look for new ways to reinforce healthier habits. At Fitbit, we know that a healthier, more active lifestyle is in everyone’s reach. By helping people see that that small changes can add up to big results, Fitbit makes the path toward health and fitness engaging and sustainable.

Saina Nehwal joined us through a video saying how the Fitbit surge helps her to stay fit and keep a track on her goals. Shraddha Kapoor and Tiger Shroff were present at the event as well. They also shared about how Fitbit made it easy for them to track their workouts and how it essentially became a part of their lifestyle throughout their shooting schedule. Shraddha Kapoor added how the FitBit flex had become a fashion accessory for her as well, alongwith a fitness tracker as its so light and easily blends with your outfit with different colored bands.

Fitbit is more than just a fitness band, you have an entire community focused on improving health and longevity of life. You can compete with friends to improve your fitness, set goals and work towards a healthier lifestyle. Its a social fitness effort which makes Fitbit unique in a way.