Apple launched new Apple TV 4K in India starting at Rs.18,900 with A12 Bionic chip, all-new Siri Remote

Apple has also launched its next generation of Apple TV 4K at its Spring Loaded online event, which is the successor of the model that was launch back in 2017. It has HDR with Dolby Vision and runs on the Apple A12 Bionic chip that provides a significant boost in graphics performance, video decoding, and audio processing. And with an all-new design, the Siri Remote makes it even easier to watch shows and movies on Apple TV with intuitive navigation controls.

The company said that the Apple TV 4K with A12 Bionic Chip supports high frame rate HDR (High Dynamic Range) and Dolby Vision video, enabling fast-moving action at 60 frames per second (fps) to play more smoothly and appear more lifelike than ever before.1 Apple is working with leading video providers around the world, including FOX Sports, NBCUniversal, Paramount+, Red Bull TV, and Canal+, as they begin to stream in high frame rate HDR. And with high frame rate support in AirPlay, videos shot on iPhone 12 Pro can be displayed in full 60-fps Dolby Vision on the new Apple TV 4K.

Apple TV works with iPhone and its advanced sensors to improve a television’s picture quality. Apple TV uses the light sensor in iPhone to compare the color balance to the industry-standard specifications used by cinematographers worldwide. Apple TV automatically tailors its video output to deliver much more accurate colors and improved contrast without ever having to adjust its television settings.

The all-new Siri Remote features an innovative clickpad control that offers five-way navigation for better accuracy and is also touch-enabled for the fast directional swipes Apple TV users love. The outer ring of the clickpad supports an intuitive circular gesture that turns it into a jog control — perfect for finding a scene in a movie or show. And with its one-piece aluminum design, the new Siri Remote fits more comfortably in a user’s hand.

The new Siri Remote also has a power button that controls a TV’s power, and another for mute, making it the only remote needed while enjoying TV. Using Siri, customers can easily search for specific shows or movies, control smart home accessories, check sports scores or the weather, and much more. Siri now works on Apple TV in Austria, Ireland, and New Zealand, joining the 13 countries and regions that already support Siri.

The new ‌Apple TV‌ 4K starts at Rs. 18,900 for 32GB and the 64GB version. It will be available from the second half of May in more than 30 countries and regions including India, and the pre-order will be started from Friday, April 30. For the first time, AppleCare+ will be available for Apple TV, providing three years of technical support and additional hardware coverage, including up to two incidents of accidental damage protection every 12 months.

Apple will also sell the ‌Apple TV‌ HD with the new ‌Siri‌ Remote at the price of Rs. 15900. The new ‌Siri‌ Remote will be available separately for Rs. 5800 and is compatible with the previous-generation Apple TV 4K and Apple TV HD.